Media & Entertainment
Establishing relationships with digital audiences and monetizing ownership can help you thrive in a dynamic media market.
Media & Entertainment
Establishing relationships with digital audiences and monetizing ownership can help you thrive in a dynamic media market.
Digital transformation drives sustainability and monetization in media
Media companies are becoming intelligent, sustainable enterprises to maximise value, monetize audiences, and personalise the media experience.
Manage production costs
Content production costs have risen significantly and investors are seeking higher returns. With real-time visibility into production spend, and the ability to control and forecast that spend, you can exercise greater fiscal discipline and invest in content and production that provides the greatest return.
Personalise media engagement
By understanding audiences and consumers and targeting relevant content (including advertising) to them, you can deliver a more personalised and compelling media experience. Drive longer media engagement or “stickiness” to increase customer lifetime value, grow revenue, and deepen relationships through the customer journey – from unknown to advocate.
Maximise media value
It's important to understand the rights of your entire content library, and which assets are available for exploitation, while managing cashflow on royalties and tracking the profit and loss of each title or IP. You also can mine data to identify under-yielding content and use advanced analytics to discover the right distribution channel.
Manage complex revenue at scale
A robust technology infrastructure can help you manage the complexity, volume, and variety of digital-first, micro-transaction, and multisided business models to reimagine a digital-first media business. You can track revenue, cost to serve, and profit, at the individual customer or subscriber level.
Samushna at HANNOVER MESSE 2023
Ready for a digital transformation? You can take the first steps with the Samushna solution, a business transformation as a service in a single package.
Going to the next level with Samushna
If you’re well on your way to digital transformation with cloud ERP – from Samushna – you can further enhance your capabilities with industry cloud solutions.
Samushna at HANNOVER MESSE 2023
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