Customer experience (CX) and
CRM technologies from SAP

Intelligent customer experience solutions from SAP help you connect customer data, improve loyalty, and grow your business.

Customer experience (CX) and
CRM technologies from SAP

Intelligent customer experience solutions from SAP help you connect customer data, improve loyalty, and grow your business.

Intelligent CX and CRM technologies powered by 50 years of industry expertise

Industry-tailored to meet critical business needs, intelligent customer experience (CX) supports end-to-end processes to help
you get the most from your SAP software.

Stay connected

Drive exceptional customer experiences and business outcomes by connecting back-end data and front-end experiences to engage the right customers, at the right moment, wherever they are.

Be insightful

Anticipate, support, and optimise customer interactions while improving operational efficiency with data-driven insights and analytics powered by AI.

Get adaptive

Transform at the speed of customer expectations with a hybrid composability approach. Our feature-rich core provides enterprise-grade capabilities, and a vast ecosystem of partner solutions allows you to rapidly deploy customized experiences.